The AthenaSocial (Athena) platform seeks to leverage the relationships that individuals in an enterprise have – to be used to enhance sales performance. This could be through better appreciation of a prospect’s needs and imperatives, understanding the approval structures, and finally securing warm introductions.
Most real-world business transactions are undertaken once the two (or more) parties feel comfortable working with each other. This is the reason why it is challenging to build new relationships as comfort comes only when there is a base level of trust built in the relationship. Trust Networks are groupings of individuals to whom you could engage with on a foundation of trust.
We believe that Trust Networks enable both parties to engage better and conclude faster on the bedrock of trust.
Our model for developing the Trust Network for enterprises is centered on the principles of privacy and control. This allows individuals to control the level of access and usage of their connections. This is structured as member level networks that are linked together.
Our model is different from CRMs in two fundamentals ways
1. CRMs are built around relationships between two organizations – our approach is to view enterprise relationships as an aggregation of individual relationships
2. CRM’s are backward-looking systems of record that give a good sense of prior conversations. Athena’s relationship focus offers a view of the potential, given this context
We believe that Athena could be used in concert with CRM systems.
Athena is NOT a generic collaboration product. Our focus is extremely targeted to the enterprise sales domain and within that, to Sales Intelligence and Warm Introductions. The platform has been engineered ground-up for delivering salesperson productivity, privacy and control. Also, our focus on incentives enables momentum to be sustained.
No. This is not a typical social media platform built around the paradigm of first and second-degree connections (or referred as a network graph). Our approach is to model this as a ‘network of networks’ – whereby individual trust relationships are aggregated to a group. Unlike the normal groups, the relationships are unidirectional and can be configured for strength and anonymity. We believe this structure is more suited for enterprises and aligns with individual needs for privacy and control.
No. In fact, Athena doesn’t even store details like phone numbers and email addresses that could lead to spam and aggressive outreach. We believe that value comes from genuine relationships and not such data that is available on contact lists.
Absolutely. You get a free 28-day trial. No credit card required.
There is no lock-in on individual members. You would be charged for the number of seats at any point in time. To optimize on the packages, you could choose to replace members who are not interested with others who are.
No. We have created the ‘Small’ and ‘Business’ Pack to meet the unique needs of the small and medium business sector, in terms of features and modules. We recommend you start with the small package until you feel comfortable.
Again, you can try risk-free for 28 days to evaluate whether the product meets your needs.
There is no lock-in or commitment. The payment is made monthly in advance and you can stop the service at the end of any month.
Currently, our Customer Success managers will be coordinating with you regarding payments to make the payment as seamless and easy for you as possible. We accept payments using bank transfer and PayPal.
Our pricing is exclusive of any taxes that might be applicable. We will be very transparent around the applicable taxes and levies for your jurisdiction. Our Customer Success teams will be advising you on the specifics.
The platform is hosted on Microsoft Azure, with the benefits of scalability, resilience and localized data access, from data centers located globally. We are partnering closely with Microsoft’s experts to continuously enhance the platform for improved performance.
That’s on our roadmap and we should be launching a mobile version shortly.