We are AthenaSocial

We are a team of dreamers aiming to reinvent enterprise sales through a unique approach for Network Discovery using Machine Learning. We are passionate around the following ideas...
ENTERPRISE SALES NEEDS CHANGE

Traditional paradigms around funnel management and cold calling scripts will not remain relevant. Sellers need to change their approach to handle the changed buyer behavior and preferences.
One area of opportunity is in leveraging the individual networks of individuals in the enterprise.
Given the context of interactions and need for privacy and control we see this as a network of networks (and not as social graph)

DATA & PLATFORMS CRITICAL FOR IMPACT

For optimal decision-making, it is critical to integrate algorithmic thinking with process understanding. Change management requires an appreciation of stakeholders and their motivations. Change management requires an understanding of stakeholders and their motivations. A platform approach will help foster innovation across the broader ecosystem to deliver impact at scale.

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